Lenox Corporation, America’s leading tableware, giftware, and home entertaining business, today announced that it was the successful bidder to purchase the operating assets and certain liabilities of Reed & Barton. The purchase, which is expected to close within the next 30 days, will allow the renowned Reed & Barton brand to continue to build on its 190-year-old legacy of superior design and craftsmanship.
Under the agreement, Reed & Barton will continue to design and market a broad assortment of unique giftware, including picture frames, children’s gifts, crystal and metal serveware, Christmas ornaments and hardwood chests.
Additionally, Lenox will continue to market under other brands within the Reed & Barton umbrella, including Thomas O’Brien for Reed & Barton, Lunt, Williamsburg for Reed & Barton, and R+B Everyday.
“We are thrilled to welcome Reed & Barton and its array of superb brands into the Lenox family,” states Peter Cameron, Chief Executive Officer of Lenox Corporation.
“As an American company steeped in honor and tradition, we are pleased to expand on the history, knowledge and craftsmanship of such an iconic American brand. We believe that the combination of these two prestigious brands will ensure that the next generation of American consumers elevates the experience of their guests when entertaining at home.”
With the considerable resources and support of the Lenox Corporation, Reed & Barton will better deliver upon its commitment to design, marketing, and service to its customers.
Lenox plans to expand the Reed & Barton reach in the U.S. while bringing Reed & Barton to Lenox’s existing distribution in international markets.
Tim Riddle, who has led Reed & Barton for 14 years, will remain in his position. Riddle noted “We are extremely happy with the outcome. Reed & Barton is a perfect fit amongst the other prestigious brands of the Lenox family.”
About Lenox Corporation
Lenox Corporation is a market leader in quality tabletop, giftware and collectibles. The company markets its products under the Lenox, Donna Karan Lenox, DKNY Lenox, Marchesa by Lenox, kate spade new york, Aerin for Lenox, Dansk and Gorham brands. Lenox is the market destination for bridal, entertaining and all occasion gift giving.
Become a fan of Lenox on Facebook, facebook.com/Lenox, or follow their experts on “Table Talk” at lenoxusa.tumbler.com and Twitter at twitter.com/Lenox and on Pinterest at pinterest.com/lenoxusa/.
About Reed & Barton
Reed & Barton is one of the country’s foremost marketers of fine tableware and giftware. The company’s products include a diverse range of flatware, crystal stemware, barware, metal serveware and numerous tabletop and home décor items designed for stylish entertaining. The Reed & Barton name also adorns a full complement of giftware, including picture frames, children’s gifts, hardwood chests and other fine wood and leather creations. Reed & Barton products can be found in fine department stores, specialty gift shops and jewelers nationwide, as well as online through a variety of e-merchants.
Visit www.reedbarton.com for more information