Lucas Updegraph is announced as the new President of Tableware Americas and CEO of Villeroy & Boch USA, Inc.
Villeroy & Boch is delighted to announce Lucas Updegraph as the new President of Tableware Americas and CEO of Villeroy & Boch USA, Inc.
In this position, Lucas is responsible for the entire sales division and the marketing division of Tableware, both for retail business and B2B for hotels and restaurants. Lucas will report directly to Gabi Schupp, director of Tableware at Villeroy & Boch.
Lucas has 20 years of executive leadership experience in the consumer goods industry. Furthermore, he has extensive experience in sales, marketing and product development. Lucas is also accustomed to working on an international level and has a passion for tableware.
Before beginning at Villeroy & Boch, Lucas - who has two degrees from Pennsylvania State University - had been within the tableware industry for the last 17 years.
Villeroy & Boch has been active in the Americas region for over 45 years, a region which includes the US, Canada and Latin America. The US and Canada make up one of Villeroy & Boch’s largest ecommerce markets.www.villeroy-boch.com