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Spode unveils brand campaign

In the run-up to its 250th anniversary in 2020, iconic heritage tableware manufacturer Spode has launched an inclusive brand campaign #SpodeDNA


This month, Spode commemorated its long-standing presence in the ceramics industry with the launch of an inclusive brand campaign celebrating the brand’s past, present and future, the aptly named #SpodeDNA.

Set to mark its 250th anniversary in 2020, Spode saw its rich heritage and bold originality celebrated at its campaign launch on the 14th March in London’s Bourne & Hollingsworth Buildings. 

Synonymous with Great British design, Spode brought press, influencers, customers and social media followers together to discover Spode’s intrinsic components. All guests were able to witness fascinating decoration demonstrations (lithography), enjoy speciality Spode cocktails, and view the brand’s new product launches.

Founded in 1770 by Josiah Spode I (1733-1797), Spode was destined to become an iconic British brand following a flourishing father and son partnership. A true craftsman, Josiah Spode I, along with his son, Josiah Spode II, redefined the British pottery industry and, as such, were instrumental in British ceramics being revered across the globe.

Today, Spode continues to develop its collections with the same passion for quality and craftsmanship, with the help of highly skilled craftsmen and women. Continuing Josiah’s legacy, Spode will celebrate its 250th anniversary with employees, customers and collectors, those who truly make up the intricate DNA of Spode. 
Phil Atherton, group sales and marketing director of Portmeirion Group says: “Spode has always been at the forefront of quality design and skilful craftsmanship, whilst never forgoing its bold and original style. 2016 was an incredible year for Spode, celebrating 200 years of our iconic Blue Italian design, so we are greatly looking forward to commemorating 250 years of Spode in 2020. 

“Our new #SpodeDNA campaign gives us the brilliant opportunity to delve into the fascinating world of Spode and uncover many of its hidden treasures. We will not only be celebrating the brand, but the many people it has touched over the years.” 

Portmeirion Group’s marketing communications manager, Sara Dickenson, adds" “This campaign is truly comprehensive and designed to engage with Spode customers, existing and new. It reaches all parts of the customer journey and celebrates the richness of our unique heritage brand. Retailers are an important part of this campaign and we have some striking POS that can be used in store. It enables consumers to quickly gain supporting assets that ultimately help them to buy.”

Nestled in the heart of Stoke-on-Trent, a place known internationally as ‘The Potteries’, Spode’s array of world-famous collections includes the iconic Blue Italian which marked its 200th anniversary in 2016, the timeless Strawberry Thief and Pure Morris ranges in collaboration with Morris & Co., and country-favourites Glen Lodge, Delamere Rural and Woodland. 


benny 11.06.2019 0 1554
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11.06.2019 (1636 days ago)
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