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Michael C. Fina to Become Online-Only Retailer

NEW YORK—New York specialty store Michael C. Fina is transforming into an online-only retailer this month and is partnering with Zola to run its wedding registry.

The family-owned and operated retailer, founded in 1935, will close its retail location at 500 Park Ave. here April 16 and transfer all business to its website, michaelcfina.com. Fulfillment services will transition to Amazon over the next few months.

In a message to its customers on its website, Steven Fina, president and chief merchant of Michael C. Fina, explained the evolution, saying, “As you can imagine, this was not an easy decision. After more than 80 years of operating a brick and mortar store, it is in our DNA to have one. But the world around us has changed, and in order to meet your needs, we are changing too.”

Beginning this summer, couples who register for tabletop and home décor at Michael C. Fina will now do so through Zola, an online wedding registry site, and existing couples will have their registries moved over to the site to enhance their experience.

“Since my grandparents first opened Michael C. Fina more than 80 years ago, we’ve been pioneers of new retail approaches. Transitioning to an online-only store lets Michael C. Fina evolve with our customers, who are already overwhelmingly shopping at michaelcfina.com,” Steven Fina said in a statement. “By partnering with Zola to power our online wedding registry through their best in class customer experience, we will bring the products, designers and manufacturers that Michael C. Fina is known for to a larger audience than ever before.”

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