AURORA, N.Y.—MacKenzie-Childs is celebrating the 20th birthday of its Courtly Check collection with new performance-based decorative cookware that launching later this month.
The brand will ramp up a celebration campaign in September that includes in-store events, promotional giveaways via social media, a new website and promotional appearances by Creative Director Rebecca Proctor.
Courtly Check is the black and white pattern the brand is best known, some of which is still handpainted by artisans in the company’s upstate N.Y. farm location. It crosses several categories, including dinnerware. The cookware, a new category for the company, is constructed with a heavyweight steel underbody, glazed twice and then handpainted with MacKenzie-Childs’ signature black and white checkered pattern. Bronzed stainless-steel rims are added to both the bodies and the lids, and stainless-steel handles and knobs, sculpted in the form of bird’s nests, flowers, and leaves, are added to finish each piece.
The line includes a 2.5-quart saucepan, 3-quart sauté pan, 3-quart casserole, 5-quart casserole, 7-quart stockpot, 10-quart medium casserole and the hero piece—a roasting pan with rack.
“MacKenzie-Childs is on the cusp of an exciting time,” said CEO John Ling. “We’re continuing to challenge our designers and product development team to create products that appeal to both our collectors as well as to a new demographic of consumers. We’re very proud of our new cookware as it allows us to be innovators in the category and introduces consumers to cookware that is more than just a means to cooking a meal.”
“We’re thrilled to be entering the cookware category,” Proctor said. “As a person who loves to cook and spend time in the kitchen, I’ve always been passionate about the idea of offering our own line that truly functions well and has our decorative signature. We’ve finally done it and I couldn’t be happier with our first launch. I’ve been tough on the prototypes and I’m proud to say they perform beautifully.”