With a heritage of nearly 170 years in Birmingham, UK, KitchenCraft invests in its roots, recently opening a brand-new purpose-built warehouse and office facility on the outskirts of the city
Photo caption: Lord Mayor (left) with Matthew Canwell, KitchenCraft's managing director (right)
As a multi-generational business, established nearly 170 years ago in Birmingham, KitchenCraft has once again invested in its roots with a new purpose-built warehouse and office facility on the outskirts of the city.The facility was opened by the Lord Mayor, with local business leaders, company partners, suppliers and customers also in attendance.
As one of Birmingham’s most successful companies, KitchenCraft designs and develops over 7,000 cooking, dining and serving items, supplying major department stores, independent cookshops and online retailers in over 80 countries worldwide.
With a number of leading brands including MasterClass, Colourworks, Chef’n, Mikasa, La Cafetiere and Built in its range, the company states that every household in the UK has at least one of its products. KitchenCraft is owned by Nasdaq-quoted corporation – Lifetime Brands Inc.
“It seemed only fitting that we design our own new home to reflect our business values with adequate provision for growth and development of the company over time.” states Rob Kay, CEO, Lifetime Brands Inc.
The 250,000 sq. ft new building at The Hub, a thriving business park on the outskirts of the city, was developed by IM properties. Around 200 jobs are moving from KitchenCraft’s current site in Garretts Green with all stock being consolidated into one warehouse from multiple sites.
Matthew Canwell, KitchenCraft’s MD comments: “We are a service-driven business with customer service meaning everything to us. Our new home has been designed to fulfil that proposition in a way which we could not have previously achieved.
“It includes a 10,000 sq.ft showroom where we can inspire our customers with product selection and display, an enhanced product testing facility, in-house design and photography facilities all supported by a state of the art warehouse to enable a faster order turnaround for our retail customers.”