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Ambiente 2016: Record level of internationality

The proportion of visitors from outside Germany accounted for 55 per cent of the total, more than ever before, and the number of buyers was up 2,500 on last year


Ambiente, the world’s leading trade fair for the consumer-goods industry, closed its doors today after welcoming more visitors and recording a further increase in the level of internationality on both the exhibitor and visitor sides.

Altogether, 137,000 buyers from 143 countries (2015: 134,600*) attended the world’s most important consumer-goods fair. 4,387 exhibitors from 96 countries (2015: 4,814 exhibitors*) presented their latest products and trends in 27 halls at Frankfurt Fair and Exhibition Centre. 

“The whole world does business here at Ambiente. Frankfurt in February is where the trends are set for the international consumer-goods industry over the coming year. An impressive demonstration of this is to be seen in the good propensity to order and the high standard of German and international buyers. The economic signs are set to go”, said Braun, Member of the Board of Management of Messe Frankfurt GmbH. 
Confirming this, Dr Andreas Buske, CEO of Zwiesel Kristallglas, said, “The number of international visitors has risen yet again. In particular, we welcomed delegations, many of them including senior managers, from major trading houses. Also encouraging is the large number of buyers from the USA, despite the warning about travelling to Europe. Overall, the mood is good; visitors are willing to buy, committed and dedicated.”

For the first time, the proportion of visitors from outside Germany accounted for 55 per cent of the total (2015: 53 percent) – more than ever before. The top ten visitor nations after Germany were Italy, France, Spain, the Netherlands, United Kingdom, China, the USA, Switzerland, Turkey and South Korea. The number of visitors from Germany remained stable while, with more than 6,000 visitors, an additional 500 buyers made their way from Italy, this year’s Partner Country, to Frankfurt. Above-average increases were also noted from Japan, South Korea, South America, Africa, the Middle East and countries bordering the Mediterranean.

Nicolas Luc Villeroy, Head of the Tableware Division of Villeroy & Boch, was also very upbeat about the level of internationality at Ambiente: “We are very pleased with the course of business at the fair and the positive echo from our worldwide business partners. For Villeroy & Boch, Ambiente is the most important platform for presenting our new products to a global audience of trade buyers.” 

Also very pleased with the results of its participation in Ambiente 2016 was Staatliche Porzellan-Manufaktur Meissen, which returned to the fair after a long absence: “We at Meissen were delighted to take part in this year’s Ambiente. We were able to renew many old connections and make highly promising new contacts with potential customers from all over the world. The fair is an excellent networking platform and a great opportunity to obtain first-hand reactions to new products, and to see the current trends in the sector at a glance”, said Meissen CEO Dr Tillmann Blaschke.
Next year, Ambiente will be held from 10 to 14 February 2017 and will spotlight British design with the UK announced as its Partner Country for 2017.
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