Riedel (Austria) revolutionized the world of glassware by introducing a radical concept: “The content commands the shape.” Unlike Baccarat or Waterford, which focus on decoration, Riedel focuses entirely on physics and oenology (the study of wine).
Claus J. Riedel was the first in history to design glass shapes specifically to enhance the character of different grape varieties.
Riedel believes that the shape of the glass (the bowl size, rim diameter, and rim finish) directs the wine to specific zones of the tongue (sweet, sour, bitter) and controls the nose (aroma), drastically altering the tasting experience.
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