International exhibitions on the cards for EMAP and Mack Brooks
EMAP Ltd, UK, and Mack Brooks Exhibitions Ltd UK, have announced they are to form a new joint-venture company. EMAP-Brooks International Ltd will launch a range of new international exhibitions to capitalise on Emap’s strength as the UK’s number one trade show producer and Mack Brooks’ unrivalled experience in overseas event organising. EMAP produces over [...]
EMAP Ltd, UK, and Mack Brooks Exhibitions Ltd UK, have announced they are to form a new joint-venture company.
EMAP-Brooks International Ltd will launch a range of new international exhibitions to capitalise on Emap’s strength as the UK’s number one trade show producer and Mack Brooks’ unrivalled experience in overseas event organising.
EMAP produces over 300 business-to-business events (exhibitions, conferences, awards and summits) a year. Emap Connect alone (its exhibition division), is the largest trade show organiser in the UK with 20 industry-leading exhibitions including the home and gift market’s Spring and Autumn Fairs; ‘BETT’ the education technology event; ‘PURE’ the fashion exhibition and ‘RWM’ for the recycling and renewables markets.
Following the success of the launch of the Global Fashion Awards in New York and the geo-cloning of BETT (the education technology show) to the Middle East and World Retail to Asia, Emap intends to fast track its international roll-outs and new launches by combining the strength of its brands with Mack Brooks international network, distribution and operations.
Mack Brooks has a proven track record of over 35 years running international events and an extensive network of branches and partners globally. It organises 18 leading events in Germany, France, Italy, Greece, Russia, India, China, Brazil, Singapore and the USA.
The newly formed joint venture has set itself the target of launching up to 10 new exhibitions during the next 2-3 years.
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